Its the festival season the world over. Its also the season for buy, buy, and buy more !!! The festival season has become an excuse for the consumer to indulge in his favorite pastime of buying things, not always necessary for him, but somehow made to feel that he cannot do without. Of course, we can blame the marketing industry for 'educating' us about what we need and why we cannot live without them. At the end of the day, its us who make the decision.
Once the season goes past as it always does, we realize that the things we did during the holiday season does not remain with us, the happiness was fleeting at best. More often than not, there will be some incident, something that came in the way of that fleeting feeling even. The fact remains that no amount of buying can make us happy.
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In this holiday season ISKCON does something wonderful. Its the Prabhupada book marathon season ! Devotees around the world engage in distributing Srila Prabhupada's books during this month with extra enthusiasm. As the holiday season is a time for people to "buy", the book distributors give them an opportunity to buy and gift something of enduring value - like a Bhagavad Gita. Anybody purchasing such a literature will receive the gift of their lifetime ! Its wonderful for both the distributor and the buyer.
Srila Prabhupada transcendental book marathon ki jai !!!
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